Innovation and ambitious design have always been central to the Vidaspace brand. So, when it came to helping Vidaspace launch their new range of HPL finishes - ALT, we knew we wanted to do something BIG.

The ALT tagline is “Challenge the Ordinary”, so from concept to strategy to creation, every detail was intentional. Every decision asked the same question: how can we be extraordinary? From this musing came an idea: bringing ALT to life in artform – a showroom activation celebrating scale and form.

We wanted to surprise, to excite and delight, and to present something unexpected. We played with the idea of monumental, monolithic forms that would challenge the conventional possibilities of decorative panels and reveal their sculptural potential. Curves were an obvious starting point – but how tight, how fluid, how unexpected could they become? What could truly work at scale? The result are a series of 5-metre-tall monoliths, in the various ALT finishes, rising dramatically within the Vidaspace showroom.

“In the VidaSpace showroom, the possibilities of the collection unfold through a series of striking sculptural displays – an immersive environment that serves as a catalyst for material exploration and design inspiration.” – HOME Magazine

Client - Vidaspace

Year - 2026